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Plankk
Fitness / Wellness
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Plankk

Health & fitness platform connecting users with creators and personalized programs for comprehensive wellness experiences.

Mission

Democratizing fitness by connecting users with diverse creators and personalized wellness programs tailored to individual needs.

Impact

Empowering fitness creators while providing users with accessible, personalized wellness content and community support.

Partnership

Kernel Equity provided platform development and creator economy expertise to build a scalable fitness marketplace.

Technology & Innovation

Key Features

  • • Creator marketplace and content management
  • • Personalized workout and nutrition plans
  • • Progress tracking and analytics
  • • Community features and social engagement
  • • Multi-platform streaming and offline access

Technical Stack

  • • React Native mobile applications
  • • Next.js web platform
  • • Node.js & GraphQL backend
  • • MongoDB database
  • • AWS media streaming and CDN

Kernel Equity's Role

Product Development

Built comprehensive creator economy platform with content management, streaming, and monetization features.

User Experience

Developed creator onboarding, content curation, and revenue sharing models to build sustainable marketplace.

Market Strategy

Developed go-to-market strategies for creator acquisition and user engagement in competitive fitness market.